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Waves DNA
Taking a Proudly South African Brand Online.
Waves DNA, a proudly South African brand, has built a strong reputation with its stylish sunglasses, hats, and tech accessories. Originally focused on selling through physical store stockists, they wanted to expand their reach and grow their online presence.
We had the pleasure of helping Waves DNA transition into the digital space by developing a strong social media presence, crafting engaging content, and running targeted ad campaigns. Our efforts boosted their brand awareness and drove online sales, allowing them to connect directly with their customers like never before. It was an exciting journey to work with a brand that embraces local creativity, and we’re proud to have played a role in their digital success
To reignite the Waves brand online and drive direct revenue, we executed a comprehensive website rebuild centered on reducing user friction and modernizing the purchase path. A critical component of this structural overhaul was the complete separation of the user flows.
By developing a dedicated on-site portal tailored specifically for B2B commercial buyers, while simultaneously streamlining the primary storefront for everyday B2C consumers, we eliminated messaging confusion. This pivot transformed a static digital catalog into a dynamic, high-converting acquisition engine with a seamless user experience.
Alongside the structural web development, we launched a full-stack paid acquisition strategy that perfectly complemented the site's refined organic SEO foundation. By deploying highly targeted Google Search and Performance Max campaigns directly into these newly optimized funnels, we achieved a 158% increase in overall website sessions and a 69% lift in total sales.
This synergy between targeted ad spend, improved search visibility, and a frictionless website experience successfully scaled the brand's digital footprint and unlocked higher average order values across both markets.
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