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SOLIGHT
SoLight is a South African solar lighting company specialising in premium outdoor solar lights for homes, estates, and commercial spaces. From garden lanterns to security wall lights, their range is designed for performance, durability, and South Africa's sunshine - zero running costs, zero load-shedding worries.
We came on board as SoLight's full creative and digital partner. Our scope covers social media management, digital marketing, a website redesign, and an ongoing content production programme - including multi-location shoots showcasing their product range in real outdoor environments,classic sales videos, and a suite of short-form content built around demonstrating the product in action.
To revitalize Solight’s digital presence, we executed a complete rebuild of their e-commerce website, breathing new life into the online store experience. By modernizing the user interface and streamlining the purchase journey, we created a frictionless environment that naturally guides customers from discovery to checkout.
This structural and aesthetic refresh not only elevated the brand's visual identity but has already begun driving noticeable growth in organic reach, proving that a well-architected site is the essential foundation for sustainable digital growth.
Building on a highly successful period of managing and scaling Solight’s Meta ad campaigns, we were trusted to take over and overhaul their entire Google Ads infrastructure. Inheriting a system, our focus shifted to tearing down any broken architecture and rebuilding a targeted, high-intent search strategy from the ground up.
This ongoing project highlights our ability to step into underperforming digital ecosystems, diagnose the technical bottlenecks, and implement the rigorous structural fixes necessary to unlock peak e-commerce performance.
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