Tribe Coffee

We worked with Tribe Coffee to create a series of short, lighthearted videos that teach people how to make better coffee while keeping things fun and approachable. Each video focused on a different aspect of the craft, explaining bean types like Arabica and Robusta, demonstrating simple brewing tips, and celebrating the small details that make every cup unique.

The series balanced real education with Tribe’s signature humour and energy. Our goal was to make coffee culture feel inclusive and engaging, blending authentic information with a playful tone that viewers actually enjoyed watching.