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AERIAS
Aerias is a Cape Town-born performance running apparel brand built for runners who take their kit seriously but not them selves. Technically designed and culturally grounded, Aerias is weightless and and built for the wind
Full-scope creative and marketing partnership. We handle everything from brand design and content strategy to social media management, digital marketing, photo and video production.
From product launch campaigns for technical running tights and performance vests to ongoing content creation that speaks directly to the running community - this one is personal, and it shows.
Aerias, a premium South African running apparel brand, needed a home online that matched the quality of the product itself. With a distinctive colour system and a growing range spanning singlets, tights, and technical gear, the brand needed a site built around strong photography and a smooth path from browsing to buying, not just a template store.
The site was rebuilt from the ground up: a visual design shaped around Aerias's product photography, clean product pages for pieces like the Elite Singlet and Elite Half Tights, and a build that's fast and easy to shop on any device. Content is editable without a developer, so new drops and pricing go live in minutes, not days.
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